Profiles of Target Audience.

Demographics For Primary Target Audience

Age - 15

Gender-Female                                                       

Occupation - Student

Social Class - E Class

 Psychographics For A Primary Audience

Interests  Rowan enjoys Indie/Pop Music and follows what in the charts she tends to always buy new albums that come out in the mainstream market she also says this generally applies to the films she watches as well and she tends to go see things she will be interested in that are advertised and shown in the cinema.

She is interested in fashion and tends to follow trends and the main stream market she shops in high street brands such as New look, River island, h&m,topshop,primark.

She enjoys spending spending time with friends.

Opinions And Attitudes 

Rowan says she considers herself quite easy going but when people annoy her she can be very strongly opinionated

She has the attitude of ‘What goes around comes around and everything happens for a reason’

She believes in true love and that there is someone out there for anyone

Demographics For Secondary Target Audience

Age - 19

Gender - Female

Occupation - Student            

Social Class - E Class

Psychographics For A Primary Audience

Interests  Jamie enjoys Dubstep/dance music and what is not mainstream music. He doesn’t really enjoy Romantic Comedies and more enjoys action movies, thrillers etc. However he will watch them if he’s asked to. (With a girl)

He is interested in his appearance and clothes but is less likely to let on about this than girls. He enjoys spending spending time with friends, drinking, and going away on short holidays with his close friends.

Opinions And Attitudes 

Jamie says he considers himself quite easy going.

Is extremely stubborn in certain situations.

He has the attitude of ‘What goes around comes around and everything happens for a reason’