Shown above; After analysing the types of film that the general public typically enjoy watching from the graph on page 105, we have acknowledged that the genre Romantic Comedy which we have chosen is very well established, being the 7th most popular out of 27, with 37% of people saying they enjoy this genre. This suggests to us that we may be looking a quite a large mainstream target audience instead of a more niche market.
As shown below; The graph on page 106 shows a full break down by demographic of what type of genre appeals to what audiences being female, male, age, and occupational class. It shows that our chosen genre most appeals to females under 35, with 61% claiming they enjoy Romantic comedies, the next most popular being women over 35, followed by men over 35. These will be targeted as our secondary audience.
Shown below on Page
116 shows that 14% of people claim
romantic comedies is their favourite genre of film, the 8th most
popular. This justifies our choice of genre, and ensures that we will
have a wide target audience.
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